Breastfeeding advocacy is about helping to remove the barriers to breastfeeding that families may experience in all kinds of spaces.
This can include working with workplaces, education providers, community organisations, shopping malls, libraries, swimming pools – anywhere that families spend time and have a right to be – to ensure these are spaces where breastfeeding can readily happen in.
The Canterbury Breastfeeding Advocacy Service oversees a range of initiatives to influence such positive changes in our local community.
Breastfeeding is important to different communities, different groups within communities, and different whānau, for different reasons. How we feed our babies is culturally important for many groups but can be challenging for many reasons. It is up to all of us to support and protect it for it to be a realistic option for families. By us all playing a part, we can take some of the pressure mothers and parents who want to breastfeed, which can increase their chance of it going well.
Whānau have shared with us that breastfeeding is important to them because:
It is also important that we acknowledge, support, and protect the needs of those who are unable to breastfeed, or who choose not to.
Many people find breastfeeding challenging for all kinds of reasons. Some of these reasons involve the breastfeeding māmā/parent or baby. However, many challenges are due to societies’ ideas, attitudes, and norms – especially those of western cultures. We can all play a part in reducing such challenges by being aware of them, supporting indigenous initiatives, and actively removing barriers where infant feeding might happen in our communities, whether they are structural, attitudinal, and/or cultural.
Breastfeeding/chestfeeding is challenging for some families due to:
Local whānau share their breastfeeding journeys with us – their challenges, their successes, and where they found support. Their stories were shared with the community on social media and in physical and digital exhibitions alongside beautiful images by local photographer Liane Helena Photography.
This 24 hour programme run over eight weekly three-hour sessions in a Zoom/Group combo (according to Covid-levels) to equip those of child-bearing age with some experience of breastfeeding to support others in the community. Register your interest here and we will be in touch about the next available programme.
Can tailor breastfeeding education to meet the needs of health practitioners or community groups. Contact Kelly.
Can develop breastfeeding education sessions to cater for a range of audiences. Contact 0800 800 743.
Breastfeeding Education for Healthcare Providers
Physicians, physician-assistants, nurse practitioners, midwives and dentists who care for breastfeeding dyads often recognize the need for further training in breastfeeding medicine. IABLE has Several Educational Offerings for Physicians & Other Providers 1) The One Day Primary Care Breastfeeding Medicine Basics for Healthcare Providers – Live or Online IABLE’s one-day basic breastfeeding training for providers. For more information, visit The Institute for Breastfeeding and Lactation Education (IABLE).
Human Lactation, Breastfeeding and Human Infant Nutrition postgraduate paper
Hei tautoko i a koe – we are here for you. If you would like to work with us, can’t find what you need, or need support please reach out.